Search Engine Optimisation - SEO

How Beet can provide you with SEO services

SEO is a long-term channel that brings in both traffic and conversions. No matter what your business is, SEO is a great cost-effective and long-term solution for achieving more page visits and more conversions. At Beet, we work with all aspects of SEO, both on page and off page, including content optimisation, technical structure, and link building. Our clients come from a broad range of sectors and have a wide variety of goals within sales and lead-based conversions. We always tailor our approach to our clients' goals and resources.

Step 1: KEYWORD ANALYSIS, COMPETITOR ANALYSIS AND TECHNICAL ANALYSIS

We begin with an SEO analysis, which examines the most important SEO elements. The keyword analysis lays the groundwork for the digital content strategy, while the competitor analysis gives a clear picture of the market and how strong your competitors' domains are. The technical analysis, often carried out directly with a developer, specifies priorities and shows what technical implementations and corrections are needed to improve the website, based on SEO best practice.

Step 2: CONTINUOUS SEO TAILORED TO YOUR NEEDS

Our continuous SEO work and SEO strategy build on the results of the analysis. We set the forward strategy together with you. We factor in search volumes, current position, competition, content and profitability in our optimisation work.

Step 3: FOLLOW UP AND PROGRESS REPORTS

The SEO work is continuously monitored, with progress reports and analysis to show the results of your SEO activity and guide future activities.

Why work with SEO?

Working with SEO increases the visibility of your website, which generates more organic traffic and more conversions. Here are some of the benefits of SEO:

• Higher placing for relevant keywords in organic search results
• Increased relevant traffic at different stages of the purchasing journey
• More conversions
• Greater market share and greater authority within your industry
• Improved website with better user-friendliness and readability
• Brand-building
• Long-term investment for free traffic

What is SEO?

SEO is a digital marketing channel that took off in the 90s with the growing awareness of the importance of visibility on search engines. As search engines grew and fine-tuned their algorithms, there was greater focus on improved optimisation to meet the requirements of the search engines and thus achieve greater visibility.

SEO and Google

There are several search engines, but Google is the biggest in Sweden, so Beet works primarily with optimisation according to Google's guidelines. Google is also the biggest search engine in the rest of the world, but in certain countries and territories there is more competition from local players.

SEO is divided into three parts, with all of them being of equal importance, complementing and working in symbiosis with each other. Content SEO, technical SEO, and link-building are the three pillars of SEO. Google has over 200 algorithms that guide its search results, and the algorithms divide optimisation work into these three parts. These parts depend on each other directly and cannot stand alone. All algorithms guide search results so that whoever is searching gets the most relevant results, based on the intentions behind the search.

THE AIM OF SEO

The primary aim of SEO is to improve placement for important keywords. A higher ranking means more traffic to your website. More traffic through relevant keywords and search phrases usually means a higher conversion rate. Optimising your conversion rate, however, requires a complementary strategy for conversion rate optimisation, CRO. This means SEO is a key factor in increasing conversion rates.

SEO and synergies with other channels

Beet is a full-service agency with specialists in all aspects of digital marketing. This enables close alignment between channels. If you choose to work with us through several channels, we make sure that the channels all interact and that we leverage synergies between them. Primarily, SEO can benefit hugely from SEM and increase your chances of achieving greater exposure for less money, as traffic is directed to relevant SEO optimised landing pages. Landing pages created with the help of SEO also provide a strong foundation for social media marketing, on everything from Facebook and Instagram to LinkedIn and Snapchat.

Who needs SEO?

All websites need SEO. In a constantly changing landscape, where algorithms change search results overnight and your competitors are constantly on the lookout for better placement, you cannot ignore SEO. If you're at the top, there are no guarantees you will stay there if you do not work actively with SEO. By working continuously on SEO, you will not only retain your current ranking on Google, you will also increase your chances of improving it.

It is never too late to start working with SEO. For the best results, you need to work continuously on all aspects of SEO. Some websites face technical obstacles, as they can be locked into their CMS with hard-coded containers. However, you can achieve a lot by investing your resources in content SEO, where there is no limit to how much relevant content you can create. The rule of thumb is 'the more, the better'.

SEO is a fundamental part of your channel mix and your digital strategy. With SEO optimisation of your website, the people coming through digital channels are much more likely to find your content relevant to what they are looking for. We'd love to take a closer look at how we can help your company succeed with SEO. Contact us to find out more.